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Friday, March 3 • 10:00am - 11:00am
Marketing with an authentic voice FULL

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For online, digital, or new products, the number one marketing advice that people will offer is "make sure your voice is authentic."

Well what does that really mean? How do you write authentic sales content? How do you create an honest conversation with your customers to create credibility and become a trusted service rather than be perceived as a snake oil salesman?

To aid you in understanding what an "authentic voice is" sit down with a panel of writers and businesses who have created an authentic voice in the crowded market and learn the simple steps you can take to improve your businesses message and make sure that it is less about tricking customers into purchasing something and more about creating a trusting relationships.

Moderators
avatar for James  Lopez

James Lopez

Magician/Copywriter, Freelance Copywriter
James Lopez is a magician and freelance writer based out of Denver, CO. He specializes in close-up magic for corporate cocktail parties and events. James is also a public speaker, known to jump on the storytelling circuit, and a full-time copywriter working with companies all over the world. He uses his theories and studies of magic to help create marketing filled with wonder and disbelief.

Speakers
avatar for Jonathan Jarrow

Jonathan Jarrow

Founder, Harbinger Coffee
| Coffee industry veteran of 13 years. Former head roaster at Ipsento Coffee in Chicago. 2011 NCRBrC Champion. Founded Harbinger Coffee in 2011.  | | Authenticity in marketing is much more than posting pretty and cool photos to social media. The actual execution of your day to day business, face to face personal connection to your market, and established systems are crucial.
avatar for Kyle Shannon

Kyle Shannon

Founder & CEO, Storyvine
My background and skills are eclectic, but a common thread that has emerged is storytelling in one form or another. I'm a professionally trained writer and actor who's found a way to apply my skills and passions to projects and companies ranging from Inventing, Patenting and Manufacturing a line of educational Fly Fishing Kits; to starting one of the first online Art & Culture Magazine (Urban Desires;) to co-founding one of the largest... Read More →
avatar for Seth Silvers

Seth Silvers

CEO, Story On
Seth Silvers founded Story On in 2015 as after developing frustration with shallow marketing and a passion for helping businesses market through stories. Story On works with brands who are confident their work is changing lives but frustrated with knowing how to effectively grow their business.


Friday March 3, 2017 10:00am - 11:00am
Downtown Artery 252 Linden St, Fort Collins, CO 80524

Attendees (75)


Waitlist (23)